Online Advertising Goes Corporate

Online advertising, also known as internet advertising, uses the internet to deliver promotional marketing messages to the consumers, and it includes e-mail marketing, social media marketing, mobile advertising and many more.www.wikipedia.com. Most companies have become "socialcorps", socialcorps are companies that are learning to take advantage of the power of social media to reshape their relationships with their costomers and other important audiences.

There is no doubt that online advertising is somewhat more effective than the traditional above the line advertising in a sense that, unlike traditional advertising mediums, online advertising allows interactivity, in other words marketers are now able to reach their target audience directly and actually engage them in an open discussion on a certain topic matter, whereas traditional advertising on the other hand is only monologue communication, where audiences do not even get an oppotunity to talk back, and that is why online advertising is taking over.

some of the globally recognised socialcorps (www.google.com)

Millions of brands, big or small, rely heavily on internet advertising for many different reasons. Social media platforms are very powerful, and they are masters of getting messages to the target audience instantly and effectively. Social media platform YOUTUBE allows companies to post videos of their newly launced products, how they work and how best to use them; and so having discussed what online advertising can do that traditional advertising can't, there is no doubt that traditional advertising is not nearly as effective as online advertising, because not only does online advertising deliver messages to the target audience instantly, it also makes locally based brands known globally, and if done properly and creatively it can attract potential business people from all over the world to come and invest in our very own brands.

Advertising the Mother of Success

People are constantly exposed to advertising messages designed to make them believe that they can't live without a certain product or service, and even though most of them know that it is advertising and is most probably stretching or distorting the truth, they are nonetheless affected by the charm and appealing presentation of advertising.

 

For example Coca Cola is definitely one of the richest brands in the world with an estimated net worth of $78.4 Billion, and there is no doubt whatsoever that this globally known company relies heavily on advertising, and the fact that it is today known as one of the strongest companies in the world simply justifies the power of advertising. Advertising is indeed the mother of success, most organisations rely heavily on this practice, always have and certainly always will because their success largely depends on the effectiveness of advertising, and that explains why they spend ernoumous amounts of money in this area, it's simply for their own good.

                        Coca-Cola share a coke campaign (www.coca-cola.com)

The Coca Cola recent advertising campaigns "Share a Coke with a friend" and "Open happiness" were a worldwide success, and they both generated a lot of money for the company, thanks to advertising. When a company launches a new product or service and decides to run an advertising campaign to generate exposure, not only does the campaign make the newly launched product well known to the public, but also maximises exposure for the brand, which is also of huge importance in the industry. Coca Cola is one of the strongest brands in the world, thanks to advertising.