People are constantly exposed to advertising messages designed to make them believe that they can't live without a certain product or service, and even though most of them know that it is advertising and is most probably stretching or distorting the truth, they are nonetheless affected by the charm and appealing presentation of advertising.
For example Coca Cola is definitely one of the richest brands in the world with an estimated net worth of $78.4 Billion, and there is no doubt whatsoever that this globally known company relies heavily on advertising, and the fact that it is today known as one of the strongest companies in the world simply justifies the power of advertising. Advertising is indeed the mother of success, most organisations rely heavily on this practice, always have and certainly always will because their success largely depends on the effectiveness of advertising, and that explains why they spend ernoumous amounts of money in this area, it's simply for their own good.
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Coca-Cola share a coke campaign (www.coca-cola.com)
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The Coca Cola recent advertising campaigns "Share a Coke with a friend" and "Open happiness" were a worldwide success, and they both generated a lot of money for the company, thanks to advertising. When a company launches a new product or service and decides to run an advertising campaign to generate exposure, not only does the campaign make the newly launched product well known to the public, but also maximises exposure for the brand, which is also of huge importance in the industry. Coca Cola is one of the strongest brands in the world, thanks to advertising.
I hear your stance lad.I believe in the 'weak theory' of advertising, but i am adamant that Coca-cola advertisements are very conducive towards their success overall.
ReplyDeleteCorrect leader,and also the face that their adverts are quite consistent,and they are seen frequently on different channels of media
DeleteYou are totally right when you say that advertising is the mother of success. I also agree with Themba, without their advertising techniques then they probably would not be where they are today.
ReplyDeleteyou got it there mate,and also their ability to employ different forms of media has also contributed largely to their success
DeleteAdvertising it is indeed the mother of success; it gives exposure and reaches large audience. Advertising cost a lot of money and sell propaganda information simply because they want people to consume their product. Advertising is a smart way to do business and it comes with benefits like coca cola giving back to the community so advertising WORKS!
ReplyDelete@Refilwe, it certainly does work mate, each and every organisation needs this practice
Deletei think coke is amazing, whatever they do is always good and creative:) which is why they are the best
ReplyDeleteCorrect@Massy,all they do is win, and yes they certainly do have a very creative team
Deleteyes coke had done very well for itself becuase of their advertising techniques. nice one!
ReplyDeleteCreativity at its best@Dee
Deleteadvertising is one of the main aspects an organisation has to get right in order to form,sustain,or maintain the publics perceptions about their brand. it is the only way to get their brands known by the public through the usage of media.
ReplyDeletei'm strongly in agreenment with you in a sense that most brands rely on advertising in order to maximise exposure
DeleteCoke is indeed the largest brand in the world because of its ground breaking creativity. Great blog
ReplyDeletecreativity at its best Toka, and Thank you
Deleteam aginst ur point dude, we do things according to hebit, we tend to buy products dat we nomaly c our parents purchase
ReplyDeletelol@msiza thats also correct
DeleteTrue a brand cannot be a success without advertising, Coca Cola is an example to show people and other organisations what advertising is really is and that without advertising a company or a brand would not succeed to create awareness.
ReplyDeletei couldnt agree more @ mele, advertising is the only way to get on top and stay on top
Deletetrue advertising has power to promote a brand to appeal in peoples minds
ReplyDeletecorrect, it all comes together with advertising
DeleteThe Mother of Success which brings awareness and eagerness for people to try out a variety of things and/ or product as to which brand they prefer for them by that being an identification of which market segment to target by satisfying the customer's needs. It is an important thing to advertise new and innovative things for the market to grow or progress
ReplyDeleteit indeed pushes people to take action, spot on@Tebogo
Deleteyes i agree true advertising can sell even the simplest of things to a mass market conviently
ReplyDeleteadvertising gets people to buy even things they do not really need.and clearly indeed coca-cola is good in advertising hence they are still as strong as ever
ReplyDeleteI agree as well I mean if you as a company do not have a budget for your advertising then you can forget about making it in this very competitive world.
ReplyDelete